A competitor’s decision doesn’t tell you what your people need. Your team, your purpose, and your possibilities deserve their own questions.
Read the working note +
“Everyone is doing AI” says something about everyone. It doesn’t explain what we should do, or why.
We can learn from other people without handing them our direction. Their work might open a possibility. Our job is to understand whether that possibility matters here.
Before asking how to do what they do, ask what we would build if they didn’t exist.
Adapted from my conversations for the book. Still being thought through.
