Now booking Q2 2026
Product Design Studio · Miami
We don't design screens.
We design systems.
Built to scale without losing what makes them good.
What we do
Senior design expertise,
without the full-time overhead.
From product direction to hands-on execution.
01
Product direction
Helping teams define the product more clearly.
- Feature prioritization
- UX architecture
- Product vision alignment
- User experience strategy
02
Fractional leadership
Supporting teams as they scale.
- Design direction
- Design system thinking
- Product consistency
- Mentoring design teams
03
Product design
Hands-on design from concept to polished interface.
- UX design
- Interface design
- Product flows
- Design systems
04
Launch and evolution
Products improve through iteration.
- Usability improvements
- Product refinement
- Growth-focused design
- Ongoing product evolution
What clients say
"Fede came up to speed in days, not weeks. What surprised me was how quickly his iterations moved us — each round felt considered, not just fast. We went from a scrappy MVP to a product people actually pay for and recommend."
"Fede doesn't just design — he helps you think through the product itself. That's the rarer skill, and the one we needed most."
Hi, I'm Fede.
I'm a product designer who enjoys helping teams turn ideas into real products.
Over the years I've worked with startups and product teams to shape digital experiences from early concept to launch and growth. What I enjoy most is the full journey — thinking through the product itself, designing the experience, and helping teams build something meaningful.
Priisma is the studio through which I collaborate with founders and companies looking to elevate their product experience.
Over 10 years of product design across healthcare tech, SaaS platforms, aviation, and consumer products.
Based in Miami. Working with teams across the US and Latin America.
Thoughtful process.
No unnecessary complexity.
- Understand the product.
- Clarify the opportunity.
- Design the experience.
- Ship and refine.
No complicated frameworks. Just steady progress and thoughtful decisions.
How we engage
Product Audit
2 weeks
A focused look at where your product design is working and where it isn't. Clear findings, clear next steps.
Fractional Leadership
3–12 months
Embedded design direction for teams that need someone to set the vision, mentor the team, and ship work — without the overhead of a full-time hire.
Project Engagement
Fixed scope
A specific deliverable — a redesign, a design system, a new feature — with clear scope and a defined end point.
Design Health Check
Where does your product design stand?
3 questions. 30 seconds.
Step 1 of 3
Building something interesting?
Let's talk.